A group of baby carrot farmers has put together a very innovative website to go along with their new "baby carrots, eat'em like junk food" campaign to get people to eat more baby carrots. You can check it out here.
The website has videos, a sneak peak at their new "junk food packaging", and information about their "carrot crunch-powered" video game . The site also promises that a baby carrot commercial will air on September 7 and I can't wait to see it. These are the type of commercials we need more of!
Click on the "Nutritional Info (yawn)" section for another funny surprise.
I really like this campaign and applaud their willingness to compete with other junk food websites. Here's hoping it works!
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